The SportingJournal

A-League Goes Free-To-Air

FFA sign a new $160 million TV Deal. Source: Tom Decent, The SportingJournal

One A-League game will be screened each week on free-to-air television over the next four years as part of Football Federation Australia’s new $160 million broadcast deal.

SBS and Foxtel have partnered to bring, “unprecedented coverage of Australian football,” in a new four year deal that commences next season.

Foxtel will show all A-League matches live apart from one Friday night match which will be shown first on Australia’s spiritual home of football; SBS.

FFA Chairman, Frank Lowy, hailed the announcement as, “A bloody good day for Australian football.”

“There’s never been any doubt that the game has had a bright future in this nation,” said Lowy. “But today the football family can take comfort from the huge vote of confidence from our broadcast partners.”

Foxtel will also cover all Socceroos matches until 30 June, 2017 as well as the Asian Cup within new broadcast arrangements that are double the annual fee of FFA’s previous contract.

Newly appointed FFA CEO David Gallop said that the expansion of football in Australia is doing wonders for Australian sport.

“The former sleeping giant of Australian sport is awake,” said Gallop. “He’s out of bed; he’s in the street and has some cash in his pockets.

“The network [Foxtel] has a long history of covering Australian football and today we open a new and exciting chapter together.”

SBS will broadcast the A-League finals matches and World Cup Qualifiers on a one hour delay.

Fox Sports CEO Patrick Delany acknowledged that his company and SBS would work together to ensure that football, not business was the ultimate winner on the day.

“We truly do welcome them [SBS] as a partner, said Delany. “I think the Friday night game sharing arrangement is a ground-breaking thing and we hope our teams work together with one thing in mind, and that is to get more viewers to tune into SBS which will get more subscribers into Fox Sports and to grow this fantastic sport in this country.

“We have tremendous optimism for the future of the competition and believe it has the potential to stand alongside cricket as our national summer pastime in the years ahead,” said Delany.

Audience numbers have increased 100% in the last two season of the A-League, while the average crowd attendance this season of 14,285 is up 32% on last season which highlights the rapid ascension of football in Australia.

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  • Kellett_1992

    It is a bloody bloody good day. Hopefully positives continue to coming the way of the A-League. Next step will possibly be the PFA agreement.



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